Business Growth

03. Business

The data layer that ties everything together: campaign ROI, revenue per seat, yield optimization, and the dedicated account manager who turns the numbers into an action plan.

01
MARKETING & COMMUNICATIONS

Built-in marketing. Zero compliance risk.

The marketing tools and compliance framework every operator needs.

Marketing built-in Analytics dashboard on laptop screen

Unified Marketing System

Reduce marketing costs with built-in tools and pre-cleaned data; no additional subscriptions required.

  • Email
  • SMS
  • WhatsApp

Integration Capabilities

Connect Servme to the CRM and marketing tools you already use.

  • Mailchimp
  • Bespoke marketing tools
  • API integrations

Smart Promotional Campaigns

Boost your conversion rate, drive more bookings, and fill more seats.

  • Email
  • SMS
  • WhatsApp
  • Campaign-to-cover attribution

Compliance Guarantee

Know your data is managed in line with data privacy best practices.

  • Privacy Policy
02
BOOKING

Revenue secured before service begins.

The booking layer is where margin is made or lost.

Revenue before service Payment terminal capturing revenue at the point of sale

Commission-free Direct Booking

Grow direct bookings while reducing OTA fees; guest data stays with you.

  • Direct vs OTA reporting
  • Per-cover fee elimination
  • Guest data ownership

Multi-channel Booking

Diversify your revenue sources with bookings from multiple booking channels.

  • Booking widget
  • Google Reserve
  • Tripadvisor
  • Zomato
  • Michelin Guide
  • Webook
  • The Chefz
  • Wddk
  • Instagram
  • Facebook

Guaranteed Reservations

Secure revenue before service starts with deposits, pre-auth, and no-show fees.

  • MyFatoorah
  • Network International
  • Stripe
  • Moyasar
  • Paymob
  • PayGCC
  • Planet
  • Emirates NBD
  • Geidea
  • Payment transaction report by shift and date

Event Promotion

Fill more seats and create new revenue streams with event bookings.

  • Reservations
  • Covers
  • Payments received
  • Source per event
03
TABLE MANAGEMENT

Service quality that drives revenue.

What happens at the table determines what happens to the business.

Service to revenue Full table of guests enjoying a meal

Digital Floor Management

Let the system pay for itself in recovered time and labor costs; no manual service management.

  • Sections
  • Floor plan layout
  • Real-time seating
  • Meal course plan

Smart Pacing

Ensure your team spends time on guests, not on managing the flow.

  • Cover flow
  • Internal duration setup

Guest Experience Engine

Prevent guest attrition and protect revenue (and your reputation).

  • Personalized service
  • Automated engagement triggers
  • Enriched guest profile
  • Upselling and cross-selling
04
REPORTING

Every metric, in one place.

All the data from every module, every pillar, ready to act on.

Every metric, one view Consolidated analytics dashboard close-up

Marketing Campaign Report

Assess campaign-level ROI down to covers and revenue driven.

  • Email + SMS open rate
  • CTR
  • Conversion

Summary Report

Review key metrics and compare them across multiple periods and venues.

  • RevPASH + Table turn time
  • Reservations
  • Seated covers
  • Cancellations
  • Spend

Total Sales Report

Break down sales items and orders per reservation/table and walk-ins.

  • POS spend per table

Payment Transaction Report

Monitor all payment transactions across dates and payment statuses.

  • Exportable
  • By shift, date, outlet
  • All gateway transactions captured

Daily Report

Follow and compare your daily performance and inventory by shift.

  • Reservations
  • Seated covers
  • Cancellations
  • Spend
  • Reservation lead time
  • Total inventory

Top-selling Item Report

Engineer your menu knowing which items are selling and to whom.

  • By guest + reservation
  • Guest tags
  • Tag filtering

In-house vs Outside Guest Report

Streamline breakfast check-in and meal board, and enrich in-house guest data.

  • Integrated with Opera
  • Guest book

Online Reputation Report

Obtain guest reviews and feedback instantly in customizable, branded formats.

  • Service
  • Food
  • Ambience
  • Price
  • Booking process

Group-level Data

Access raw data to benchmark venues against each other (for F&B groups).

  • Exportable
  • No historical limit
  • Reservations
  • Covers
  • Spend

Quarterly Performance Review

Assess with your account manager the business's performance against goals.

  • Dedicated AM
  • Quarterly review
  • Proactive action plan

Source-of-bookings Tracking

See which channels drive the most covers and reallocate spend accordingly.

  • UTM + channel attribution

Ad Performance & UTM

Know which campaigns actually drive covers, not just clicks.

  • UTM source tracking
  • Campaign-to-cover attribution

WhatsApp Message Performance Tracking

Review WhatsApp notifications' deliverability, logs, and conversation balance.

  • Total messages sent
  • Undelivered filter
  • Conversation tracking

Event ROI Tracking

Identify the events worth replicating and the ones to drop.

  • Reservations
  • Covers
  • Payments secured

Keep discovering

All three pillars work together. Explore their features to see the full picture.

01Guest

Superior Guest Experiences

A platform that makes sure guests feel valued, spend more, and come back more often.

Explore Guest features →
02Team

Empowered Teams

Tools that help teams enjoy their work, focus on the guest experience, and sell more.

Explore Team features →

Ready to see Servme in action?

Book a demo and we will show you exactly how Servme works for your operation.

Book a Demo