Bla Bla Dubai has become one of Dubai’s most popular destinations, a massive venue with an eclectic offering, including a pool, restaurant, nightclub, and 21 bars, all with different opening and closing hours and seating arrangements.
This mega venue can host up to 4,000 guests per day, accommodating over 650,000 guests each year.
For the past three years, Bla Bla Dubai has relied on Servme’s reservation and CRM platform to support daily operations and enhance their guest experience.
Delivering personalized guest experiences at scale in a complex venue
Bla Bla is a complex venue, housing different concepts under a single roof, with opening hours from 8 am until 3 am.
On a typical day, Bla Bla welcomes between 1,000 and 1,100 guests. This number doubles to around 2,200 during the winter season in Dubai, reaching up to 3,000 guests per day during high-demand events.
When looking for a reservation system, Britz explained that they needed “a versatile reservation system to help manage 5 different sections and a massive flow of guests.”
“The reservation and CRM system should allow us to manage these different areas because they all operate differently. Servme has been fantastic for our needs since day one,” Britz says.
Servme enables Bla Bla Dubai to deliver seamless, personalized experiences at scale. With Servme’s table management platform, moving guests from one area to another is a seamless process.
The table management platform empowers Bla Bla Dubai’s team to identify VIP guests and repeat visitors who may have specific seating preferences or needs.
Defining loyalty and success: From first visit to forever fan
A large part of Bla Bla Dubai’s success comes from its repeat guests.
“We have guests who come in every week. Some even have their own table. We also get many guests through word-of-mouth and our musical events,” notes Britz.
To keep the venue interesting, the team hosts weekly events including Ladies’ Day on Tuesdays, Ducking Fridays by the pool, and weekly Sunday Roasts.
“Bla Bla Dubai is designed to be a venue with something for everyone,” Britz explains. “We want everyone to feel like they are having a great time.”
When guests leave, Bla Bla Dubai shares the automated guest experience surveys in Servme. Over the years, guests have become raving fans. Bla Bla’s overall rating is 4.83/5.
Creating new experiences with musical events
One way Bla Bla continues to make ripples into Dubai’s F&B scene has been with its standout music events strategy. From hosting the Rewind Festival to The Human League to the Mixtape 90s Festival featuring S Club, Melanie C, Gareth Gates, and many more.
“These events bring in new crowds, expand our reach, and introduce Bla Bla to new communities,” shares Britz.
Servme’s CRM: The engine behind managing 650K guests effortlessly
“Servme’s reservation and seating management system is the backbone of this venue,” states Britz.
Servme’s CRM and table management system provide Bla Bla’s team with centralized access to guest data, making it easy to track guest preferences, spending habits, and reservation histories.
“The guestbook has been fantastic. The guest list, combined with the new dynamic and static marketing lists, help us create targeted marketing campaigns. Being able to filter out who to engage and when, that’s been amazing for us,” reveals Britz.
To consistently deliver high-quality experiences, Bla Bla relies on Servme’s automated guest surveys. Each guest receives an automated survey after their visit or within 24 hours.
Servme’s guest survey captures honest impressions while the experience is still fresh in guests’ minds. As soon as feedback is submitted, it is instantly shared with the relevant department managers.
Special shout out to Servme’s support and product teams
Britz expands on his experience with Servme’s teams: “We feel like we’re part of the development team. Whenever we make a request, the support team shares it with the tech team who gets back to us with ‘this is possible and this isn’t.’ And we’ve seen new features implemented based on our requests.”
Want to see how Servme can help your restaurant business?
