Google Search remains one of the most common ways to look for a restaurant online. Research shows searches for ‘restaurant-related content’ jumped 33% year-over-year.
Roughly 40% of diners use Google Search to find new restaurants, while 38% use food delivery apps. In addition, over 60% of restaurant-related searches come from mobile devices.
But when people search for restaurants and bars, they look for different things.
Research shows “near me” searches for restaurants and food have surged 99% year-over-year, while “food near me open now” soared by 875%.
In this article, we’ll look at the top ways to drive traffic and diners from Google. We’ll walk you through the actionable steps to turn your Google Business Profile into a diner-magnet.
The foundation: Your Google Business Profile
Think of Google as your new word-of-mouth tool. Nearly 94% of diners rely on online platforms like Google and social media to find places to dine.
The path to restaurant reservations: Using Google’s booking tools
Your dining concept’s Google Business Profile isn’t static; it’s a living part of your restaurant marketing strategy.
Leverage “Reserve with Google”
Reserve with Google is a commission-free integration from Google that lets diners make online bookings via your GBP or via Google search.
Use Google posts
Post content via your GBP to inform guests about what makes your restaurant unique.
Add your menu
Your menu on Google is more than just a list of dishes. It’s a critical conversion tool.
Building trust: The impact of online reviews
Online reviews are a popular way for customers to decide where to dine next. They are the digital word-of-mouth for restaurants.
Research suggests 92% of consumers read online restaurant reviews before making a decision, while 88% “trust online reviews as much as personal recommendations.”
Start getting restaurant reservations with Google!
Your Google Business Profile is a powerful, free marketing tool that directly impacts your restaurant’s bottom line.
From optimizing your GBP, enabling direct bookings via Reserve with Google, using dynamic content like Google posts, and effectively managing online reviews to attract diners.
Take control of your Google presence today to boost visibility, build credibility, and most importantly, fill your tables.
