2024 has been a remarkable year for Servme, driven by our unwavering commitment to innovation and customer success. Our product team has worked tirelessly to deliver groundbreaking features and integrations that redefine how restaurants operate, connect with guests, and grow.

As we look back on this incredible year, we’re excited to spotlight the most impactful product launches that shaped 2024 and set a strong foundation for an even more innovative 2025.

Marketing

WhatsApp Messaging for Restaurants

We launched one of our most widely-anticipated and requested features: WhatsApp Business for Restaurants. Designed to enhance direct communication between restaurants and their guests.

  • Direct Communication: Servme’s WhatsApp integration enables restaurants to reach their guests where they are most active.
  • Increased Engagement: Known for its high open and response rates, WhatsApp means more guests are likely to see and respond to your messages.
  • Cost-Effective Solution: Leveraging WhatsApp through Servme offers an affordable way to communicate with guests.

UTM Source Tracking for Enhanced Online Reservation Insights

Track the origin of online reservations with UTM source tracking and get deeper insights into your marketing campaigns’ performance.

Supercharge Marketing Efforts with Dynamic Lists

Servme will now segment your guests using filters and create dynamic lists, making it easier than ever to do targeted marketing.

  • Dynamic Lists: Automatically update lists with guests who match specific rules.
  • Static Lists: This option provides a fixed selection of guests for one-time campaigns.

Reserve with Google

We’ve introduced the Reserve with Google booking integration.

  • Enable/Disable Reserve with Google: Restaurants can enable or disable the integration based on their peak hours.
  • Section Selection with Real-Time Updates: Guests can select specific dining sections during bookings.
  • Hyperlinked Policies and Notes: Restaurants can include important notes and hyperlink reservation policies.

Marketing Opt-In/Out for Guest Cards

Users can now opt guests in or out of marketing campaigns, offering greater flexibility and control over marketing preferences.

Marketing Templates

We’ve added new marketing templates across email, SMS, and WhatsApp, so you can easily clone templates for faster and more efficient workflows.

Table Management and Floorplan

New iOS Mobile App

Managing your reservations on the go has never been easier. Our latest iOS app provides access to guest profiles, reservation details, floor plan views, and an intuitive guestbook.

Revamped Cover Flow

Cover Flow provides an in-depth analysis of your restaurant’s reservations and walk-ins, enabling you to manage your capacity in real-time.

Reservation Status: Pre-Service and In-Service

With color-coded reservation statuses (Pre-Service and In-Service), operators can quickly understand where each reservation stands.

Smart Recommendations for Combined Tables

Optimize seating arrangements with recommendations for combined tables during the booking process.

Payments

Payment Packages

We introduced payment packages and payment groups to enhance the online booking experience.

Minimum Guest Covers

Restaurants can set a threshold for the number of guests required to make online bookings with and without upfront payment.

Operational Enhancements

Guestbook V2: A Comprehensive Upgrade

The revamped guestbook ensures a superior user experience, seamless data management, and more robust marketing capabilities.

  • Customizable View: View and arrange additional guest details.
  • Merge Profiles: Simplify your guest database by merging up to 4 guest profiles at once.
  • Advanced Filters: Apply filters based on guest tags, last visit, spending information, and more.

Enhanced Top Clients Report

The new top client report offers a customizable and actionable view of your most valuable clients.

Faster Guest Profile Creation and Management

We’ve made several enhancements to guest profile management.

Activity Logs

Activity logs are now accessible directly from the reservation details page.

Universal Search

Enables staff to look up upcoming bookings via guest name, email, phone, or membership ID.

Partnerships and Integrations

Booking Channel Integrations with Zomato, The Chefz, Webook, and Afternoon Tea

In 2024, Servme added more booking channels to enhance restaurant guest experiences and increase reservations.

Payment Integration with MyFatoorah

Servme announced its partnership with MyFatoorah to enhance payment adoption for restaurants across the Middle East.

POS Integration with Revel

Easily link or unlink reservations to the Revel Point of Sale system at any time.

Looking ahead to 2025

2024 was a year of growth and innovation for our platform. Each feature release was designed with one goal in mind: to help restaurants enhance guest experiences and streamline operations.

We’re thrilled to be on this journey with you – thank you for your support, here’s to an even more exciting 2025!